Thursday, November 9th, 2017
These niche coffee chains could be the next Starbucks
Graham Rapier—Business Insider

Morgan Stanley on Wednesday said that Starbucks’ stranglehold on the high-end coffee market is here to stay, despite some big names getting into the business.

“Given the increasing importance of super premium chains to the category, investors–both public and private–are paying closer attention,” analyst John Glass said in a note.

“Many of the high profile artisanal ‘Third Wave’ coffee brands have yet to develop significant footprints relative to Starbucks, and most highlighted here are highly concentrated in the Northeast or the West Coast.”

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Original URL: http://www.businessinsider.com/morgan-stanley-these-niche-coffee-chains-could-be-the-next-starbucks-2017-10/#joe-coffee-1