In this role, Jenkins will be overseeing all marketing efforts for the hotel, as well as focusing on sales activities and providing strategic planning for group and leisure lodging and event space sales, revenue, digital marketing, advertising and public relation efforts. Jenkins will also work closely with the hotel’s catering team, which arranges meetings, weddings and events of up to 550 guests throughout the hotel’s 10,000 square feet of event space with cuisine from award-winning Executive Chef Scott Emerick and restaurant Lighthouse Grill.
Jenkins brings more than 20 years’ experience in the tourism and hospitality industry. She began her career at the Bellingham Whatcom County Tourism Office as the Marketing and Public Relations Manager, promoting the local community regionally and nationally and developing comprehensive marketing and media campaigns to increase brand awareness as well as drive visitors to our area. During this time, she served on the City of Bellingham Tourism Commission, Bellingham Whatcom County Tourism Board and Lodging Tax Allocation Committee.
Jenkins then served for eight years at the Four Points by Sheraton hotel and conference center in Bellingham as a Director of Sales and Marketing. During this time, she was awarded Director of Sales of the Year and nominated by Whatcom Women in Business as Professional Woman of the Year. Just prior to joining Hotel Bellwether, Jenkins was the Executive Assistant to CEO at Barlean’s, a health supplement manufacturer in Ferndale, WA.
“We are excited to have Christine join the Hotel Bellwether team with her experience, expertise and strong relationships in the community,” said Jim Haupt, Hotel Bellwether General Manager. “We look forward to her leadership and collaborations in expanding marketing and business opportunities at the hotel, developing key community partnerships and growing the group segment from the key markets of Seattle and Pacific Northwest.”
As Whatcom County moved to phase three of Washington State reopening plan with Covid-19, Hotel Bellwether can now operate at 50% occupancy and welcome increased guests and groups to the restaurant, indoor and outdoor meeting and event space.
The Hotel Bellwether is a premier full-service luxury hotel located on Bellingham Bay and bustling waterfront district. It features 66 guest rooms, including a private Lighthouse Suite, Light House Grill restaurant, private dock and 10,000 square feet of meeting & event space for 10-550 people including the recently expanded ballroom. The hotel is consistently rated one of the top luxury hotels in the Pacific Northwest and was recently voted the #1 Luxury Hotel on Evening Magazines Best of the Northwest and was voted Best Lodging in North Sound Life’s ‘Best of the Northwest 2020’ featured in Bellingham Alive Magazine.