August 12, 2021

Shama Alexander
Herb's Cider
(360) 726–HERB

Blending the Rules: Primus’ Tim “Herb” Alexander’s Latest Cider Offers Pineapple & Tequila Lovers a Craft Beverage Alternative

Herb’s Cider just announced the release of their SAMBA Pineapple Margarita cider in 6-pack cans.

The SAMBA Pineapple Margarita is a golden white, semi-sweet modern cider crafted from a blend of dessert apples, pineapples, blue agave, limes and aged in Tequila barrels. The new packaging offers a convenient, affordable way for everyone to enjoy this tropical delight on the go.

SAMBA was conceived as part of a collaboration with Jenny Hagemann, Owner of Thousand Acre Cider House. A master cider cocktail mixologist, Jenny asked Chris Weir, Herb’s Head Cider Maker, to create a margarita-inspired cider for their cider bar.

“We were eager to collaborate with Herb’s and create a cider to reflect our customer’s tastes, as well as add a sense of fun in an otherwise somber time of year,” says Jenny.

Chris saw this as an opportunity to break the conventional rules of cider making, and blended the elements of a traditional margarita into the fermentation process, adding his signature touch -- aging the ingredients in Tequila barrels. Demand grew quickly, as it’s popularity grew faster than Herb’s Cider had anticipated. It rapidly earned a permanent placement on the lineup of Herb’s foundation ciders.

“What started as a playful one-time creation, became our newest number one selling cider. We wanted to make it accessible to a wider audience by putting it in cans,” says Tim 'Herb' Alexander, Founder of Herb’s Cider.

What makes SAMBA so popular:

● A light, effervescent, refreshing, no sugar added, low carb margarita flavor blast.

● Delicately balanced between sweet and dry.

● Available in 6-pack boxes -- convenient and affordable.

“It has truly been an epic year of rediscovery for all of us in small business,” says Shama Alexander, Owner of Herb’s Cider. “We are immensely grateful for the ongoing support shown across the country throughout the pandemic. Release of new products like the SAMBA are a

direct response to listening to our customers’ desires. People wanted more fun and creative flavors, but wanted them easy to pick up and take with them on their celebrations to enjoy with family and friends.”

The SAMBA is available for purchase online, with shipping available to states nationwide, or locally at Herb’s Ciderhouse. It will be on shelves in Trader Joe’s stores and many other retailers throughout Washington and Oregon this week. It is available for purchase at $11.99 a 6-pack.

For more information on the SAMBA, and other popular ciders from Herb’s Cider, visit or Herb’s Ciderhouse: 3155 Mercer Ave., Bellingham, WA.

About Herb’s Cider: Herb's Cider is a craft cidery, founded by Primus drummer Tim "Herb" Alexander, and produced by award-winning Cider Maker, Chris Weir. Located in the heart of Bellingham, WA, Herb’s Cider uses only 100% Pacific Northwest fruit for their sophisticated, bright, effervescent and flavorful ciders. Dedicated to the craft of fine cider making, they use only traditional methods. Gluten free. No added sugars. No artificial flavors or colors. Low carbs.

        We acknowledge that Whatcom County is located on the unceded territory of the Coast Salish Peoples. They cared for the lands that included what we’d call the Puget Sound region, Vancouver Island and British Columbia since time immemorial. This gives us the great obligation and opportunity to learn how to care for our surrounding areas and all the natural and human resources we require to live. We express our deepest respect and gratitude for our indigenous neighbors, the Lummi Nation and Nooksack Tribe, for their enduring care and protection of our shared lands and waterways.
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